Interface Investment
Mixed-methods research reframed how leaders evaluated GUI, API, and CLI investment.
Paul
DiGioia
Paul is a UX Research leader building teams and programs that connect customer understanding to product and business decisions. At Nutanix, he currently leads the entire UX Research team across the company’s product portfolio and its marketing and support experiences.
Case Studies (available upon request)
Evidence at Scale
Combined telemetry, qualitative follow-up, and AI-enabled access across more than 30 feature areas.
In-Person Feedback
Created and implemented a repeatable program to drive more than 120 live, in-person feedback sessions every year.
Customer Archetypes
Created 16 archetypes that gave product teams a shared language for customer decisions.
Research Operations & Quality
Built research operations and release checkpoints that reduced design-to-implementation issues from more than 50 per feature to zero.